Social Media Strategy
A brand with a robust social media footprint will employ all three tiers of our approach detailed below, but each can be leveraged independently to amplify other campaigns. Whether you are looking to put your brand in front of targeted, niche audiences or enhance the organic engagement on your owned channels, Swell Media works with you to develop a strategy designed to take the guesswork out of social media. We determine which channels are appropriate for your brand and your goals, and use our in-house analytic capabilities to optimize your strategy in real time.
Influential brands and users exist at the very center of all major social media conversations. As the realm of influencer marketing develops, our team is leading the charge to identify which global, domestic, or local influencers exist to support your brand and strategizing the best ways to collaborate with them to position your brand at the center of the social media universe.
Paid Social Advertising
Organic social media and engagement can only go so far. But by marrying our social strategy experience and pay-per-click expertise, we amplify your messaging and expose your brand and content to niche audiences on Facebook, LinkedIn, Instagram, Pinterest, and Twitter.
Organic Social Media Consulting
The base layer of any comprehensive social media strategy is the organic content that populates your social feeds. We work with your team to define strategies and systems to take the guesswork out of social media and use your organic content to drive engagement and action on your owned Facebook, Instagram, Twitter, Pinterest, and LinkedIn profiles.