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Blog
Google has made updates to their ad fees in a few European countries. Here is what we know and how it will impact your search marketing efforts.... Read More
Keyword research is the starting point for any search marketing project. In this post, we walk through a few different ways to get started doing keyword research.... Read More
Facebook ads offer some of the best audience targeting in PPC—but businesses set themselves up for failure by misunderstanding how they contributes to sales. Make Facebook ads a success for your... Read More
Effective media planning uses a variety of channels to ensure your service is found. Learn how Swell Media can help get your message to those who matter most.... Read More
One of the most effective ways that advertisers are reaching their audiences is television, and the truth is, it has been that way for a long time. ... Read More
Swell Media is excited to sponsor this year's TEDxPiscataquaRiver event in Portsmouth, New Hampshire. Bringing together some of the sharpest minds and biggest ideas from around the Seacoast and b... Read More
Much more than just billboards, we explore the ever-changing landscape of Out-Of-Home advertising. Is your business leveraging everything it offers?... Read More
Learn about the basic ways to integrate analytics tracking into your PPC campaigns and track your success across multiple channels.... Read More
When faced with a unique client project, we had to think outside the box to garner the traffic we needed, and turned to PPC to achieve typical SEO results. ... Read More
One of the newest and best techniques to penetrate key contacts within your vertical is account based marketing. Learn the ins and outs to get started with your program.... Read More
While many marketers have eulogized print marketing, at Swell it often plays a crucial role in the strategies we design for our clients. Ignore traditional print ads at your own peril.... Read More
Our Head of Digital Strategy recounts his recent experience at Google, speaking on a panel regarding the future of PPC advertising amongst other things.... Read More
As Google's Expanded Text Ads rollout, we cover what is new in AdWords after having been in the beta program over the last few months.... Read More
When you repurpose existing media to create new ads on different channels, you are not only ensuring your reach but extending your production budget.... Read More
In this Intro to PPC our Search Specialist, Abby, walks you through how to get started with Pay-Per-Click and some of our PPC strategies.... Read More
Google's new update to its Search Engine Results Pages changes PPC strategies for marketers, as more ads now appear above top ranked organic results.... Read More
Learn how to leverage the value proposition of pre-roll video advertising with clients predominantly reliant on traditional advertising channels.... Read More
Customers watch TV across many different platforms, and advertisers need to learn how to get their ads to show up everywhere someone is watching.... Read More
Learn about the shift in content marketing strategy and how native content creators are letting their content represent the brand and not the other way around.... Read More
A Complete guide to understanding remarketing, from code to list segmentation for dynamic remarketing, YouTube video remarketing and RLSAs.... Read More