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Blog

One of the most effective ways that advertisers are reaching their audiences is television, and the truth is, it has been that way for a long time. ... Read More

By Kayla Varga

Senior Media Strategist

Swell Media is excited to sponsor this year's TEDxPiscataquaRiver event in Portsmouth, New Hampshire. Bringing together some of the sharpest minds and biggest ideas from around the Seacoast and b... Read More

By Swell Media

Much more than just billboards, we explore the ever-changing landscape of Out-Of-Home advertising. Is your business leveraging everything it offers?... Read More

By Kayla Varga

Senior Media Strategist

Learn about the basic ways to integrate analytics tracking into your PPC campaigns and track your success across multiple channels.... Read More

By Abby Blakslee

Senior Digital Marketing Specialist

When faced with a unique client project, we had to think outside the box to garner the traffic we needed, and turned to PPC to achieve typical SEO results. ... Read More

By Swell Media

One of the newest and best techniques to penetrate key contacts within your vertical is account based marketing. Learn the ins and outs to get started with your program.... Read More

By Swell Media

While many marketers have eulogized print marketing, at Swell it often plays a crucial role in the strategies we design for our clients. Ignore traditional print ads at your own peril.... Read More

By Kayla Varga

Senior Media Strategist

Our Head of Digital Strategy recounts his recent experience at Google, speaking on a panel regarding the future of PPC advertising amongst other things.... Read More

By Brendan Flavin

VP + Director of Digital Marketing

As Google's Expanded Text Ads rollout, we cover what is new in AdWords after having been in the beta program over the last few months.... Read More

By Swell Media

When you repurpose existing media to create new ads on different channels, you are not only ensuring your reach but extending your production budget.... Read More

By Kayla Varga

Senior Media Strategist

In this Intro to PPC our Search Specialist, Abby, walks you through how to get started with Pay-Per-Click and some of our PPC strategies.... Read More

By Abby Blakslee

Senior Digital Marketing Specialist

Google's new update to its Search Engine Results Pages changes PPC strategies for marketers, as more ads now appear above top ranked organic results.... Read More

By Brendan Flavin

VP + Director of Digital Marketing

Learn how to leverage the value proposition of pre-roll video advertising with clients predominantly reliant on traditional advertising channels.... Read More

By Natasha Minichino

Senior Media Strategist

Customers watch TV across many different platforms, and advertisers need to learn how to get their ads to show up everywhere someone is watching.... Read More

By Kayla Varga

Senior Media Strategist

Learn about the shift in content marketing strategy and how native content creators are letting their content represent the brand and not the other way around.... Read More

By Swell Media

A Complete guide to understanding remarketing, from code to list segmentation for dynamic remarketing, YouTube video remarketing and RLSAs.... Read More

By Brendan Flavin

VP + Director of Digital Marketing