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Blog

Oct 24, 2017
A well-executed email marketing strategy can close a sale. Check out 5 dynamic email elements that make a significant impact on a prospective customer. ... Read More

By Ben Adams

Director of Sales & Marketing

Sep 27, 2017
One of the most effective ways that advertisers are reaching their audiences is television, and the truth is, it has been that way for a long time. ... Read More

By Kayla Varga

Media Planner

Aug 29, 2017
Swell Media is excited to sponsor this year's TEDxPiscataquaRiver event in Portsmouth, New Hampshire. Bringing together some of the sharpest minds and biggest ideas from around the Seacoast and b... Read More

By Jack Callahan

Digital Marketing Specialist

Jul 20, 2017
Much more than just billboards, we explore the ever-changing landscape of Out-Of-Home advertising. Is your business leveraging everything it offers?... Read More

By

May 25, 2017
Learn more about the barriers associated with marketing automation services and how marketing automation can be leveraged to help your business succeed.... Read More

By Ben Adams

Director of Sales & Marketing

May 12, 2017
At a high level, content marketing strategies fall into two general categories: offensive or defensive. Where do you land on the spectrum?... Read More

By Jack Callahan

Digital Marketing Specialist

Mar 7, 2017
Google dominates the search industry, but who are some of the other major players in the space? Learn more about some of the lesser-known search engines.... Read More

By Jack Callahan

Digital Marketing Specialist

Feb 2, 2017
Learn about the basic ways to integrate analytics tracking into your PPC campaigns and track your success across multiple channels.... Read More

By Abby Blakslee

Sr. Search Specialist

Jan 25, 2017
Understand the initial steps to undertake when kicking off a marketing automation campaign, and the technical considerations to ensure your emails are delivered.... Read More

By Jack Callahan

Digital Marketing Specialist

Jan 13, 2017
When faced with a unique client project, we had to think outside the box to garner the traffic we needed, and turned to PPC to achieve typical SEO results. ... Read More

By Jack Callahan

Digital Marketing Specialist

Dec 22, 2016
One of the newest and best techniques to penetrate key contacts within your vertical is account based marketing. Learn the ins and outs to get started with your program.... Read More

By Jack Callahan

Digital Marketing Specialist

Dec 19, 2016
Learn methods to help reduce or completely eliminate Google referral spam and help clean up your Google Analytics data.... Read More

By Jack Callahan

Digital Marketing Specialist

Dec 7, 2016
Learn the specifics on how to best reach people using social media and the insights it provides on your customers.... Read More

By Jack Callahan

Digital Marketing Specialist

Nov 21, 2016
Facebook is commonly seen as the king of social media, but is that really true? We dive into which social media platform has the most engaged users.... Read More

By Jack Callahan

Digital Marketing Specialist

Nov 16, 2016
Heed the warning as Google set to release mobile first indexing. This is what it means for your organic search engine rankings.... Read More

By Jack Callahan

Digital Marketing Specialist

Nov 2, 2016
While many marketers have eulogized print marketing, at Swell it often plays a crucial role in the strategies we design for our clients. Ignore traditional print ads at your own peril.... Read More

By Kayla Varga

Media Planner

Oct 28, 2016
Keyword research will not only determine which terms and phrases to target with SEO, it will help you learn about your customers and business as a whole.... Read More

By Mark Miller

Search Specialist

Oct 20, 2016
Our Head of Digital Strategy recounts his recent experience at Google, speaking on a panel regarding the future of PPC advertising amongst other things.... Read More

By Brendan Flavin

VP / Director of Digital Strategy

Sep 21, 2016
Robots are writing your news articles, and Google's index contains 31 trillion pages. Have we reached peak content? Yes and no.... Read More

By Jack Callahan

Digital Marketing Specialist

Sep 15, 2016
Our summer intern, Eliza, looks back on her time with Swell and the hands-on experience she gained this summer as a social media intern.... Read More

By Jack Callahan

Digital Marketing Specialist

Sep 1, 2016
The Swell Media team has all sorts of tools in our Marketing Toolkit that we use each and every day. From apps to plugins to widgets, here are our favorites.... Read More

By Jack Callahan

Digital Marketing Specialist

Aug 24, 2016
The Swell Media team has all sorts of tools in our Marketing Toolkit that we use to be a more efficient company. Here are our favorites. ... Read More

By Jack Callahan

Digital Marketing Specialist

Aug 18, 2016
Our Search Coordinator, Mark, dives deep into HTTPS pages and what value they have from an SEO perspective.... Read More

By Mark Miller

Search Specialist

Aug 10, 2016
Working in the heart of Portsmouth, New Hampshire, the Swell Media team has first-hand knowledge on how to beat the summer crowds on the Seacoast.... Read More

By Jack Callahan

Digital Marketing Specialist

Jul 29, 2016
As Google's Expanded Text Ads rollout, we cover what is new in AdWords after having been in the beta program over the last few months.... Read More

By Kristen Peters

Sr. Search Specialist

Jul 27, 2016
When you repurpose existing media to create new ads on different channels, you are not only ensuring your reach but extending your production budget.... Read More

By Kayla Varga

Media Planner

Jul 13, 2016
Defining impressions and engagements on social media, and determining their worth, is the key to integrating social media into your paid advertising strategies.... Read More

By Jack Callahan

Digital Marketing Specialist

Jun 29, 2016
Our summer intern, Eliza, looks back on her first month on the job and what she's learned as a social media intern at Swell Media.... Read More

By Jack Callahan

Digital Marketing Specialist

Jun 15, 2016
With new apps coming out all the time, it's hard to know which social media platforms are right for you and your business. Here, we demystify the options.... Read More

By Jack Callahan

Digital Marketing Specialist

Jun 8, 2016
In this Intro to PPC our Search Specialist, Abby, walks you through how to get started with Pay-Per-Click and some of our PPC strategies.... Read More

By Abby Blakslee

Sr. Search Specialist

Jun 1, 2016
Our Search Coordinator, Mark Miller, answers our questions about local search, how small businesses can take advantage of SEO and turn web traffic into customers.... Read More

By Mark Miller

Search Specialist

May 25, 2016
Google's new update to its Search Engine Results Pages changes PPC strategies for marketers, as more ads now appear above top ranked organic results.... Read More

By Brendan Flavin

VP / Director of Digital Strategy

May 18, 2016
With Instagram changing its brand and launching an algorithmic feed, users are wondering what to expect on the photo-sharing app going forward. Some users should be worried.... Read More

By Jack Callahan

Digital Marketing Specialist

May 11, 2016
Learn how to leverage the value proposition of pre-roll video advertising with clients predominantly reliant on traditional advertising channels.... Read More

By Natasha Minichino

Media Supervisor

May 4, 2016
Meet the Swell team and get to know what it's like to work in a digital media agency in Portsmouth, New Hampshire.... Read More

By Jack Callahan

Digital Marketing Specialist

Apr 22, 2016
Meet the Swell team and get to know what it's like to work in a digital media agency in Portsmouth, New Hampshire.... Read More

By Jack Callahan

Digital Marketing Specialist

Apr 15, 2016
Customers watch TV across many different platforms, and advertisers need to learn how to get their ads to show up everywhere someone is watching.... Read More

By Kayla Varga

Media Planner

Apr 8, 2016
After moving locations, Swell Media had the opportunity to work with a blank canvas. Take a peek at our new office and how we created a space for success.... Read More

By Brendan Flavin

VP / Director of Digital Strategy

Mar 28, 2016
Learn about the shift in content marketing strategy and how native content creators are letting their content represent the brand and not the other way around.... Read More

By Jack Callahan

Digital Marketing Specialist

Mar 17, 2016
Swell Media has moved to 3 Market Square in Portsmouth, NH. In order to continue to grow, we have decided to get a new space to make our own.... Read More

By Allison Potter

Principal / Media Strategist

Jul 31, 2015
AJAX is a combination of multiple development techniques that has gained significant popularity in the development community.... Read More

By Jack Callahan

Digital Marketing Specialist

Jun 12, 2015
A Complete guide to understanding remarketing, from code to list segmentation for dynamic remarketing, YouTube video remarketing and RLSAs.... Read More

By Brendan Flavin

VP / Director of Digital Strategy